White Magic is Australia and New Zealand’s largest supplier of professional microfibre cleaning products. Established in 2003 we specialise in innovation and quality. White Magic is a brand dedicated to selling chemical free cleaning products. We started in 2003 with our Original White Magic sponge and have grown the brand to a variety of Sponges, Cloths and Mops. We source the highest quality products from around the world and sell them at highly competitive prices in stores around Australia and New Zealand.

Since the beginning, our unique cleaning systems have been carefully designed and built to last, above all an ethos that is still very present in everything we manufacture today – innovation and quality is still at the heart of everything we do, because cleaning matters. Our innovation, invention and development has proceeded at such a rate that consequently today sees three Manufacturing Bases in Great Britain, USA and China.