Since launching in Brisbane in 2010, Icon Chef has been an established leader in Australian home & kitchenware brands with a focus on delivering useful, high-quality products. Icon Chef was created to meet the need for simple, innovative kitchenware products that were easy for customers to use. Over the past 10 years, we’ve developed from just a few core products to introducing a wide variety of unique ideas and international award winning products to our range.

As a brand, our focus has always been to provide customers with high quality and innovative products. Our product range includes kitchenware for food preparation, cooking and baking, to storage and kitchen organisation, to entertaining guests.

Since launching with the original Veggie Twister, in partnership with Swiss kitchenware innovators Betty Bossi, we have always tried to find new ways to help Australians find new, fresh ways to include vegetables in our diets, and our range is a great place to start looking for ways to introduce healthy eating to your lifestyle.